Branding + UI/UX Design + Art Direction
Edurigo is an Experiential Learning Environment that designs and develops structured, personalized, and collaborative channels to make a concrete impact on bridging skill gaps and competencies.
The India-based start-up specializes in gamification to make learning fun and increase knowledge retention and encourage micro-learning to make the content absorption effective in small chunks.
My role as a graphic designer and art director was to create a cohesive brand identity for this LMS platform that reflects and appeals to its various users and audiences ranging from company employees to college students.
As an art director, I helped implement the visual language of the brand across different platforms like social media, the website as well as the LMS platform itself.