Elevate App Design & Branding
UI/UX Design + Branding + Motion Graphics
For this project, I wanted to focus on the idea of emotional elevation and the different ways that exist for people to naturally elevate their moods and happy hormone levels that do not involve the use of drugs or substances. Based on this concept, I want to create and design an app that provides a platform where people can find different things that can ELEVATE their mood. The app aims to introduce users to natural ways of elevating their mood and encouraging people to indulge in actively increasing their dopamine levels in innovative and unexpected ways. The project focused on motion and interaction/interface design.
In order to creatively display the app's goals, design and features, I created a promotional video advertisement that combines motion graphics, illustration, UI/UX design and branding to illustrate the app's functionality and concept. The app wireframes were first designed in Adobe XD and Illustrator and the app prototype video was animated using after effects.