ICCAP Conference Campaign Design

This project was a 6 week-long design research and exploration process that culminated in a conference design and campaign development idea. The International Conference for the Conservation of Ayahuasca and Peyote revolves around increasing awareness and educating people about the historical significance of hallucinogenic plants and substances in Native American culture and why they must be conserved. Through a series of events, talks and activities, the conference aims to communicate the indispensability of this cause, for the purpose of which I illustrated a set of posters and icons to define the identity of the conference and campaign.