T-MINUS

Branding + Key art 

This was a hypothetical branding concept project for a post-apocalyptic, dystopian NBC TV series called T-MINUS. This project wonderfully combines my interests in design, branding, film, acting, script-writing and the entertainment industry as a whole. For this purpose, I wanted to create a bold, suspenseful and ominous brand identity based on the very idea around which the show revolves- the finiteness of time and the rather unsettling concept of "running out of time" in a post-apocalyptic world which is intensified in the show to induce a sense of urgency and hopelessness.

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